RxSafety launched Binkey’s embedded vision reimbursement solution on its website to drive better top line revenue. 

📈 15% – Increase in Average Order Value

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Overview

Rx-Safety is a leading online retailer of prescription safety glasses, sunglasses, tactical eyewear, and performance eyewear. As an American-owned family business, Rx-Safety is committed to delivering high-quality, affordable eyewear to customers nationwide.

To drive top-line growth and improve the post-purchase experience, Rx-Safety partnered with Binkey to launch an embedded vision reimbursement solution directly on their website.

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The Problem

Navigating health benefits is notoriously confusing. In fact, a recent Mastercard survey found that over 50% of consumers are unclear about how to use their health benefits. For Rx-Safety, this confusion meant that customers were leaving money on the table—missing out on reimbursements and potentially hesitating to purchase higher-ticket items.

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Rx-Safety needed a seamless, user-friendly way to help customers access their out-of-network vision benefits and simplify the reimbursement process.

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The Solution

By embedding Binkey’s vision reimbursement solution directly into its checkout experience, Rx-Safety made it effortless for customers to submit reimbursement claims and maximize their benefits.

The integration featured:

• Strategic call-to-action placement within the checkout flow to drive engagement
  
• User-friendly UI guiding shoppers to submit the necessary details for reimbursement
  
• Automated claim filing system, with minimal input needed from the customer
  
  

Just minutes after purchase, Rx-Safety customers can now initiate reimbursement claims directly with their vision insurance providers—saving time, reducing friction, and increasing post-purchase satisfaction.

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“With Binkey, we’ve been able to give our customers a smoother way to use their vision benefits, turning what used to be a complicated step into something seamless and easy, while also offering a unique benefit that makes their overall experience with us more convenient.”

— Kenneth Moreira, Director of IT & Web Development, Rx-Safety

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Results

Since implementing Binkey’s solution:

• Cart size increased by 15% on average for customers using Binkey
  
• Customers purchased 6% more items per order when using Binkey
  
• Customer satisfaction and loyalty improved thanks to the streamlined reimbursement process
  
  

With Binkey, Rx-Safety not only enhanced its customer experience but also unlocked measurable revenue growth by reducing friction at checkout and helping shoppers fully utilize their vision benefits.