If you’re running an online health store, you already know that getting customers to spend more isn’t always easy. Whether they’re looking for medical supplies, prescription lenses, or wellness essentials, customers want a smooth and reliable shopping experience.
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With a few smart tweaks, like setting up your store to start accepting HSA card payments at checkout and utilizing targeted marketing, you can increase customer spending while keeping your customers happy.
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Offer Flexible Payment Options

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Today’s customers expect more than just standard credit or debit payments. Accepting FSA (Flexible Spending Account) and HSA (Health Savings Account) funds is a game-changer if you offer health-related products.
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Many have these accounts loaded with pre-tax dollars, waiting to be spent on eligible health products. If you sell vision-related goods, you also want to ensure customers can buy glasses online with insurance VSP or any other vision insurance provider in your store.
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By integrating a tool like Binkey, you make it easy for customers to pay with their HSA and FSA, unlocking a new revenue stream. Plus, split-tender payment options allow customers to combine FSA/HSA funds with other payment methods, so they can buy everything they need in one go, even if some items aren’t eligible.
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Binkey can also automate and simplify reimbursement claim submission for HSA/FSA and vision insurance during your customers’ checkout so they can be confident in always shopping from your store.
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Make Checkout Simple and Frictionless

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A complicated checkout process can turn customers away. To avoid abandoned carts, your checkout must be fast, easy, and informative. One great way to simplify the experience is by labeling eligible health products with clear FSA/HSA tags. When customers can easily identify which products they can pay for with health funds, they’re more likely to complete their purchase.
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If you’re an out-of-network vision retailer, Binkey can help you cater to customers who want to buy glasses online with insurance VSP, simplify claims submission during checkout, and get reimbursed faster, without your store lifting a finger.
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Create Urgency by Promoting Expiring FSA/HSA Funds

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One smart way to drive sales is to remind customers about expiring FSA/HSA funds. These accounts follow a calendar-year schedule, meaning customers must use their funds before they expire. Running a year-end campaign with a message like “Spend your FSA dollars before they disappear!” can create a sense of urgency.
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Another strategy is to bundle eligible products to increase the average order value. For example, a “Health Essentials Kit” might include a pair of blue-light glasses, vitamins, and a first-aid kit—all clearly marked as FSA-eligible. Customers feel like they’re getting more value while efficiently using their savings funds.
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Incentivize Repeat Purchases with Loyalty Programs

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Once a customer makes a purchase, how do you encourage them to return? A well-structured loyalty program can do the trick. While accepting HSA card payments is great, offering rewards points for every FSA/HSA-eligible purchase can sweeten the deal. You can also offer exclusive discounts on subscription services for consumables like contact lenses or vitamins.
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These programs aren’t just about rewards, they help you build stronger relationships with your customers. When people know they’ll get rewarded for every purchase, they’re more likely to choose your store over competitors.
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Provide Real-Time Support for a Smooth Shopping Experience

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Nothing kills a sale faster than confusion or frustration during checkout. Offering real-time support, such as live chat or phone assistance, ensures that customers get help when they need it most. This is especially important when customers are using FSA/HSA funds or trying to submit an insurance claim.
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With a tool like Binkey, your team doesn’t have to worry about handling reimbursement questions- Binkey’s customer service team takes care of it all, round-the-clock. This saves you time and also builds trust with your customers, knowing that their questions will be resolved quickly and efficiently.
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Use Data to Personalize Marketing Campaigns

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Your customers expect personalized shopping experiences, and data insights can help you deliver them. Track purchasing behavior to recommend products that align with your customers’ needs. For instance, if someone recently bought prescription glasses, you could follow up with an email promoting blue-light lenses or accessories like lens cleaners.
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Abandoned cart recovery campaigns are a great way to recapture lost sales. If a customer leaves your site with health products in their cart, a friendly reminder email offering a discount or free shipping can encourage them to return and complete the purchase. This simple nudge can significantly boost your conversion rate.
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Maximize Your Revenue with Binkey's Innovative Solutions

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Encouraging consumer spending in your health e-commerce store doesn’t have to be complicated. By offering flexible payment options, streamlining checkout, and promoting expiring funds, you make it easier for customers to buy what they need.
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With a tool like Binkey, you can start accepting HSA card payments, automate claims, reduce friction at checkout, and tap into billions of untapped FSA/HSA dollars.
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So, what are you waiting for? Start making smart changes today, and watch your e-commerce store thrive!